Mock jury feedback drives decisions.
Focus Groups explore both general pre-existing attitudes and specific case issues and concerns. They are useful in identifying problem areas and possible strategies to confront those problems, assessing perceptions of the parties (named and unnamed), ascertaining imperative testimony and developing case themes, emphasis, and fact sequencing. A focus group’s format depends on its purpose.
Mock Trials provide insight into the attitudes and decision making of potential jurors. They assess case strengths and weaknesses from a lay perspective and test the effectiveness of various aspects of the case including the arguments, strategies, exhibits and story. After adversarial presentations and mock jury discussions a consultant critically analyzes the mock jury feedback to design or reframe for compelling themes, story, and presentation and refine case strategy to confront challenges.
Damages or Risk Evaluations assess the potential for monetary recovery or risk in the case to guide settlement negotiations and trial preparations. Statistical assessment and conclusions are available via this method, since more mock jurors participate in a trial simulation. Complete qualitative analysis of the data is conducted. Services include case presentation development, implementation, statistical assessment, and recommendations.