MOCK DECISION RESEARCH
Focus Groups explore both general pre-existing attitudes and specific case issues and concerns. They are useful in identifying problem areas and possible strategies to confront those problems, assessing perceptions of the parties (named and unnamed), ascertaining imperative testimony and developing case themes, emphasis, and fact sequencing. A focus group’s format depends on its purpose.
Mock Trials provide insight into the attitudes and decision making of potential jurors. They assess case strengths and weaknesses from a lay perspective and test the effectiveness of various aspects of the case including the arguments, strategies, exhibits and story. After adversarial presentations and mock jury discussions a consultant critically analyzes the mock jury feedback to design or reframe for compelling themes, story, and presentation and refine case strategy to confront challenges.
Damages or Risk Evaluations assess the potential for monetary recovery or risk in the case to guide settlement negotiations and trial preparations. Statistical assessment and conclusions are available via this method, since more mock jurors participate in a trial simulation. Complete qualitative analysis of the data is conducted. Services include case presentation development, implementation, statistical assessment, and recommendations.
JURY SELECTION SERVICES
Jury Selection Assistance facilitates identifying which jurors are suitable and more importantly which jurors are not suitable for a specific trial. Assessing both verbal and non-verbal responses to appropriately worded questions yields insight into a juror’s attitudes, biases and decision making processes. This crucial information about potential jurors guides the trial team’s decision of whether to challenge an individual juror. Jury selection assistance offers in-court observation, submission of follow-up questions and recommendations about exercising challenges for cause and peremptory.
Voir Dire Design uses strategically designed questions to identify jurors with the most detrimental attitudes and biases. Efficiently eliciting useful information from each prospective juror assists in deselecting jurors and subtle case persuasion.
Juror Questionnaires provide consistent information about each of the prospective jurors. Specifically crafted questionnaires encourage jurors to divulge information they may not otherwise reveal.
COURTROOM SERVICES
Trial Monitors assess the case and track how the evidence is received as it is presented during trial. An in-court monitor provides insight and recommendations.
Parallel Jurors assess the case from a lay perspective as it is presented during trial. A consultant evaluates the feedback and provides recommendations.
Post-Trial Juror Interviews provide assessments of arguments, witnesses, exhibits, and attorney credibility. These assessments give insights into decision-making processes for use in future cases.
WITNESS WORKSHOPS
Witness Workshops enhance witness testimony by improving the image projected to the jury. Workshops provide tools for the witness to improve delivery with a focus on rhetoric, demeanor, and non-verbal behaviors.
CONSULTATION
Case Strategy Consultations discuss and develop preliminary case theories, themes and strategies to determine the best approach for this case and style of presenter. Each workshop is customized to the needs of the case, the style of the presenter, and the stage of litigation. Benefits may include identifying potential jury issues, shaping and refining themes and strategies, and developing jury selection goals or questionnaires and more.
Settlement Brochures are used to present the case to obtain a more favorable settlement. A well-designed brochure shows the impact the case will have on a jury.